Ensuring transparency and credibility in sustainability claims
As a part of the 'Green Consumption Assistant', a BMUV AI lighthouse project, we collaborated with Ecosia to integrate sustainable product data into their search results. Sustainable offerings were presented in the top 5 search results. Our experiment demonstrated a significant increase in click-through rates (CTR) on the sustainable products.
Sustainability remains a challenge for marketplaces and retailers
Despite a third of online shoppers are being influenced by sustainability to make a purchase decision, 53% of green product claims in the EU are considered ambiguous. With over 200+ certifications, businesses struggle to provide credible product data to enable their customers for an informed decision.
Explore how the Green Database integrates seamlessly credible data into products.