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Powering ecommerce with credible sustainability data

We analyse and asses sustainability product claims sold online by following scientific standards

  • Over 55 sustainability certificates assessed
  • Coverage of 40+ categories within fashion and electronics
  • Analysed 2.6M+ products claimed to be sustainable

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Multi-dimensional scores for your products

To infer products sustainability we analyze and assess the sustainability labels of a product like the GOTS (Global Organic Textile Standard), Blue Angel and more. Our scientific approach evaluates the credibility and social and ecological aspects of a label according to a question catalog of 300+ questions. Our scores range from 0 (bad) to 100 (good).

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Seamless integration via API

Marketplaces and Retailers can integrate our credible evaluations for sustainability labels seamlessly via our API (Application Programming Interface). They send a request with a sustainability label to our API and retrieve a response that includes our evaluation scores.

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Ensuring transparency and credibility in sustainability claims

As a part of the 'Green Consumption Assistant', a BMUV AI lighthouse project, we collaborated with Ecosia to integrate sustainable product data into their search results. Sustainable offerings were presented in the top 5 search results. Our experiment demonstrated a significant increase in click-through rates (CTR) on the sustainable products.

Sustainability remains a challenge for marketplaces and retailers

Despite a third of online shoppers are being influenced by sustainability to make a purchase decision, 53% of green product claims in the EU are considered ambiguous. With over 200+ certifications, businesses struggle to provide credible product data to enable their customers for an informed decision.



Explore how the Green Database integrates seamlessly credible data into products.

Unlock credible sustainability data

Green Claims Directive

Green Claims Directive

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Green Consumption Assistant

Green Consumption Assistant

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